Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart...
Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact match brand queries in Smart Search on Windows 8.1. Consider these ads as the...
View ArticleBing Introduces New Full-Page Hero Ads for Branded Searches by @LarryKim
This week, at the Bing Ads Next conference held at the Microsoft Campus, Bing Ads announced a bold new ad format, called “Bing Hero Ads”. The new ad format is currently visible on exact match branded...
View ArticleCan the Bing and Google Banner Ads Be Successful? by @albertcostill
With all the headlines that Google, Apple, and Yahoo! have been making recently, it’s easy to forget all about Microsoft. The company may not be making those juicy and highly-buzzed announcements like...
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